Sustain, Yes … But What?

by Naresh Jotwani

  Blaise Pascal:        Let us endeavour to think clearly, for that is the basis of all morality.

The conventional context of ‘sustainability’ is that of carbon emissions, global warming, climate change … et cetera. This post argues that another crucial factor contributes even more to make human life truly sustainable, truly worth living.

Consider this commonplace observation: All human beings seek fulfilment. A child, a parent, a youngster, an adult, an elderly person – anywhere in the world, in any culture, in any country – seeks fulfilment. A child finds fulfilment in a toy, a parent in child’s well-being, an adult in money … and so on.

It is impossible to conceive of a human act not aimed at the fulfilment of a need or a desire.

The need for fulfilment is depicted very well in the form of the well-known Maslow’s hierarchy of needs, which is in fact better described as hierarchy of fulfilment. The hierarchy (see below), goes from basic biological needs to self-actualization.

A rise from a lower level of the hierarchy to a higher level represents individual growth. This is arguably the true, psychological meaning of individual growth.

A few points to note:

  1. Lack of fulfilment at any level creates psychological issues. Frustration can ensue; if frustration persists, impatience and/or bad judgement can make matters worse.
  2. Beyond a threshold, the fulfilment of the need at any one level reaches a point of diminishing returns. Potential for further individual growth is then found at the next higher level of the hierarchy. Einstein said: You cannot solve a problem with the same mind that created it.
  3. An individual needs to assess his growth along the hierarchy. Blindly emulating another person – even a ‘hero’! – can seriously disorient the individual, especially since the chosen ‘hero’ may be seriously but secretly disoriented himself!
  4. A strictly ‘materialistic’ view of life assumes that the hierarchy and all the above points are irrelevant; and that one can pass one’s whole life prancing about at the lowest two levels of the hierarchy.
  5. In healthy community life, an individual finds role models and mentors to guide him along the path of fulfilment. An ‘atomized individual’, cut off from community, lacks this possibility.
  6. In the age of 24×7 distraction with information of every possible kind, it has become extremely difficult for an individual to assess his position and growth along the hierarchy of fulfilment.

Role of natural intelligence (NI)

A decade or so ago, the phrase ‘artificial intelligence’ (‘AI’) took hold of people’s imagination. Silicon valley entrepreneurs have played a big role in the propaganda behind ‘AI’. No doubt they hope to profit hugely from the major economic boom that the technology is supposed to set off, any day now.

Natural intelligence (NI) has always been an integral part of being human. Over tens of millennia, NI has brought to mankind not only sustainability but also progress. The biological name of our species is Homo Sapiens, of which the second word means ‘intelligent’.

But natural intelligence is a double-edged gift. It has a tendency to backfire, resulting in swindles, crime, conflicts, massacres … and more. In other words, NI is vulnerable, fallible, prone to pressures of mind and to breakdown.

Lack of fulfilment leads to frustration and, very often, doubling down on a losing strategy. This leads to negativity, nihilism, a desire to ‘end it all’, criminal neglect of the common good … and so on. Clearly, such states of mind are in opposition to sustainability.

Old need not be gold

Some assertions are said to be ‘religious’, because (a) they originated thousands of years ago, and (b) over the period, they have provided wealth, prestige and power to millions of so-called ‘elites’.

To focus on sustainability, however, logic dictates that these ancient assertions – ‘religious’ or otherwise – must be judged only by the test of whether they promote and support sustainable human life on Planet Earth.

By this simple test, ‘religious’ concepts such as ‘end of times’, ‘armageddon’, ‘apocalypse’ … et cetera … must be judged to be extremely negative, evoking an ‘end it all’ mindset.

In the Asian view of life, a central concept is that of Dharma Chakra, meaning that life follows a never-ending cycle of decline and rise, death and new life. Therefore phrases such as those cited make no sense whatsoever.

Role of happiness

Observation: Happy communities sustain themselves. The desire to sustain one’s family and culture is inseparable from a fulfilled life. A saying one sometimes comes across in Gujarat can be rendered thus in English: If there is paradise on earth, it is only in a happy family.

So then why do we see falling birth rates in so-called ‘advanced’ societies? Strangely, economists are worried about falling birth rates, but not about what makes unhappy young people turn away from the inborn desire to raise happy families! A societal, cultural problem cannot be solve by tweaking taxes or interest rates! Or perhaps that aspect of natural human behaviour is not taught in academia! 😉

The basic, root-cause dangers to sustainability are: wrong thinking; no love of children; no happy family life; indeed, no true love of life; no true fulfilment. The built-up frustration, dissatisfaction and nihilism leads to unending greed and over-consumption.

It is quite likely that a highly urbanized, indebted and flagrantly materialistic lifestyle – dependent on very long supply chains – will not sustain itself over the longer term. Economic fragility will show up as a major crash. Rural communities will likely adapt better than highly urbanized ones. With ingenuity and cooperative effort, appropriate technologies and adaptations will be found.

Many of today’s global ‘champions of sustainability’ flaunt highly unsustainable lifestyles. Recommending a policy for others requires an empathetic understanding of others’ lives. That a bunch of arrogant multi-millionaires flying around in private jets can have an empathetic understanding of others is beyond belief!

For centuries, the Bishnoi community of western Rajasthan have been following zero-waste, sustainable lifestyles. The name of the community derives from twenty nine rules which they follow strictly, relating to water, vegetation, other forms of life … and so on. The Bishnois are true champions of sustainability, true heroes.

What needs to be sustained is the priceless human potential to find true fulfilment, happiness and equilibrium with nature, for the current and all future generations. What need NOT be sustained, or even tolerated, are political games, propaganda, virtue signalling, chasing fame and chasing fortune — even if all that is claimed to be done for the ever-so-noble cause of ‘sustainability’!😉

A colourful butterfly in a garden is a better ambassador for sustainability than, for example, John Kerry.

GAMES OF GLOBAL FINANCE (Part 3)

by Naresh Jotwani

From behind the curtain, global finance drives global politics, exploitation and conflict. To understand the nature of this ruthless game, we need to look at how human societies form and how they function. Our previous post (here) discussed how individuals may be subject to different types of pressure, and how they may adapt or respond. Since individuals are shaped by their upbringing and their societies, the societal aspects of human life are highly relevant.

Continue reading GAMES OF GLOBAL FINANCE (Part 3)

GAMES OF GLOBAL FINANCE (Part 2)

by Naresh Jotwani

Games of finance are designed on the basis of a shrewd understanding of human behaviour. A game succeeds if the intended victim is either made to play along with it, or induced to walk into a financial trap. Deception, pressure or both are usually needed to make the perpetrator succeed. Of course, by definition, the victim is at the losing end; that is the perpetrator’s goal.

Continue reading GAMES OF GLOBAL FINANCE (Part 2)

MODERN IMBALANCE, ANCIENT ANALYSIS

by Jayram Daya

Editor’s note: The beautiful Indian word दर्शन does not equate to philosophy. दर्शन is much more than mere philosophy. It is a comprehensive, holistic view of life — a view on which a person stakes his or her entire life. Indian history is replete with men and women bravely seeking their own दर्शन of universal, eternal truth. Over millennia, many holistic views of life have thereby emeged and guided Indian society. These views complement and enrich one another, in a historic process which has been creative, vibrant, adaptable, dynamic — and unparalleled anywhere else.

Today’s post by Jayram Daya is about सांख्य — samkhya — a well-known दर्शन which is generally considered as being ‘dualistic’. Jayram’s post was prompted by a question posed to him by Ved, a younger reader of the blog.

Let us hope Ved and Jayram continue the good work! Enjoy!

[To clearly see the connection between this post and ‘modern life’, we may note one fact. On Wall Street and in other financial centres, the common view is that ‘booming markets’ need ‘animal instincts’ to drive them. Clearly, colonial conquests are also driven by the same instincts.]

VED: Your post on kali yuga was something I have been exploring for a long time. As a conversation in Mahabharata between Bhishma and Dharmaraja says: It is about prakriti tattva increasing more than purusha tattva; and somewhere an analysis is made that in kali yuga, we slide more toward prakriti tattva — more and more into the forest, survival-of-the- fittest type of world.

I believe this has something to do with samkya darshana, and would love to know your thoughts on this.

Continue reading MODERN IMBALANCE, ANCIENT ANALYSIS

WEALTH AND POWER IN KALI-YUGA

by JAYRAM DAYA

[Editorial note: Consider this ‘eternal mathematical truth’: (a+b)×c = a×c + b×c. A mathematician, centuries ago, must have divined and articulated this truth. Surely however, in commerce, this truth held even in earlier epochs. Suppose you had two bags of fruit, with a given unit price. Then you got the same total price (a) by adding the two weights and pricing the total, or (b) by weighing and pricing the bags separately and then adding the two prices. Surely that bit of commercial truth is also eternal, regardless of what mathematicians say!

Eternal truths are timeless. They held in ages past, hold today and will continue to hold in whatever future we may be heading into. Today Jayram Daya has selected for discussion one such eternal truth; not a mathematical truth, but a societal one, from Srimad Bhagwatam.

Read, reflect and enjoy!]

वित्तमेव कलौ नृणां जन्माचारगुणोदय: ।
धर्मन्यायव्यवस्थायां कारणं बलमेव हि ॥ २ ॥

In Kali-Yuga, wealth alone is considered the sign of a man’s good birth, proper behaviour and fine qualities. Law and justice are applied only on the basis of power.

Shrimad Bhagwatam (verse 12.2.2).

The wisdom of this ancient verse reads less like scripture and more like a headline in 2026. The verse says that in Kali-Yuga,  merit is replaced by the sheer weight of a wallet, and justice becomes a commodity rather than a right.

When we examine the current global landscape, especially through figures like Donald Trump, these truths are not remote or subtle; they are glaring and unmistakable; they have become the defining characteristics of our era.

Wealth as the new definition of virtue

The verse states that wealth alone will be considered the sign of a man’s good birth, proper behaviour, and fine qualities.

Modern society views net worth as a sign of competence.

Consider Trump. His entire political identity has been built on his branding as a ‘billionaire dealmaker’. For millions, his wealth served not merely as an asset but as a moral credential, pre-authorizing his leadership irrespective of his dubious ethical record. The Bhagavatam states clearly that external wealth is mistaken for personal qualities.

Global ‘success’ culture

We see this everywhere, from the glorifying of ‘grind culture’, to influencers who hawk luxury and excess dressed up as insight and wisdom. The elevation of wealth as the sole criterion of ‘good fortune’ results in devaluation of character, and redirection of societal ambition almost exclusively towards  wealth acquisition and ostentation.

Power as the arbiter of law

The second half of the verse is even more striking: Law and justice is applied only based on one’s power.

In 2025 and 2026, we have watched as the legal systems of the world’s most powerful nations struggle to hold the elite accountable. Whether it is through endless litigation, the ‘transactional’ appointment of judges, or the use of political office to bypass indictments, the message is clear: Justice is no longer blind; it now measures worth by the size of one’s balance sheet.

A ‘might-makes-right’ world

International relations have returned to a pure transactional approach. The use of power, financial and military, is now used to unilaterally reshape borders and trade agreements, to the exclusion of any international dharma. When a figure uses his position to ‘rule the world’ through sheer force of personality and purse, the rest of the world often feels silenced, unable to challenge the brute strength, बलम, on display.

Reclaiming the servant

Srimad Bhagwatam does not just diagnose the disease; it reminds us of the cure. The danger isn’t money itself, but its elevation to the status of god. The more money becomes the ‘ruthless master’, the more humans become ‘asses’, in working tirelessly for superficial and meagre rewards.

One way to challenge the Kali-Yuga mindset is to restore the integrity of money. It requires a return to substance over status and dignity over dominance.

Heed the warning

The verse in question does not condemn modernity; rather, it explains modernity. In 2026, the verse reads like a prescient, sober diagnosis of a world of inverted values. Donald Trump’s position of power illustrates how easily wealth can be covered up as virtue and power as righteousness. That is the true meaning of Kali-yoga.

The challenge, then, is not political but civil. Restoring justice depends on reaffirming that money is a means, not a badge of legitimacy, and that power must operate within the law rather than stand above it. Without this correction, the eternal truth continues to unfold, not as prophecy, but as lived reality.

[Image: Bust of Emperor Caligula of Rome; photograph by Sergey Sosnovskiy; courtesy: wikimedia]

Money in Times of Speed and Excess

by Jayram Daya

Today money has moved from being a means of sustenance to a measure of success, power and self-worth. Never before had humanity been so intensely focused on increasing wealth, and that with such almost obscene haste. It is no secret that speed has become a defining obsession in the world of speculative markets and digital assets, from side-hustles to instant-profit scams. Inevitably, because of such self-defeating haste, money’s true value has been distorted and destroyed.

Continue reading Money in Times of Speed and Excess

PS: INNER WORKINGS (2)

How low can traitors go? It seems there is no lower limit.

In our previous post, we had wondered whether even serving ministers in this or that country may in reality be no more than ‘financial vultures‘. Examples of that fell into our laps almost as if someone had divined our thoughts!😀

Example #1: During the Great Financial Crisis (2007-2010), Peter Mandelson was a senior minister and senior Labour Party functionary in the UK. While millions of people were losing their homes and savings, Mandelson sent to his pal Jeffrey Epstein cabinet level inside information, such as:

  • A confidential UK government document outlining £20bn in asset sales.
  • Claims that he was ‘trying hard’ to change government policy on bankers’ bonuses.
  • Plans for an imminent bailout package for the Euro the day before it was announced in 2010.
  • A suggestion that the JPMorgan boss ‘mildly threaten’ the chancellor, his cabinet colleague.
  • An apparent early tip about Gordon Brown’s resignation.

Epstein also asked Mandelson to confirm a €500bn bailout, which was to be announced later that day. Trading on such early inside tips would be enormously profitable.

At the wrong end of these ‘ultra-clever’, sophisticated financial scams are always ordinary savers and taxpayers.

Example #2: A taped conversation between Ehud Barak, Ex-PM of Iarael, and Epstein. ‘Tony’ in this conversation is Tony Blair.

Barak: Also something that I’ve heard from you … Tony, I believe that, Tony Blair, for example, is doing some probably 11 million per year from the Kazakhstan government just to give them advice to help them with some lobbying in some NGOs and UN organization.

Epstein: Tony has turned funny. So I don’t know what Tony is doing for money and I don’t know if the money Tony is getting is actually going to Tony or to somebody else.

Barak: Who, who … who could it be?

Epstein: It goes to Tony because … they need help. So Tony gets to pay some of the money to somebody else.

Barak: Cuz I hear gigantic numbers given to Tony … 5 million. He had 10 million.

Epstein: He had 5 million there. Tony’s not making 30 million a year.

Barak: Yeah. But he’s become quite … I can judge from the style of his watches. Yes. But he’s making 10 million a year.

Epstein: Yeah. Yeah. Probably. Yeah or probably he gets the money and he leaves some of it with the others. Yeah, probably some of the providers.

[The words ‘leaves some of it with … providers’ refer to returning some of the money in the form of kickbacks.]


Wolves in sheeps’ clothing? Vultures in Saville Row suits?

Should we believe that the two Europeans who humbly requested Emperor Jahangir for trading rights in India were any different?

PS: INNER WORKINGS (1)

Presented below is a tiny example of the cynical workings of global big finance. One assumes that the scheming seen here usually happens in tight secrecy, behind closed doors, but today these two quoted paragraphs provide us ‘plebs’ some insight.

What follows is an extract from one of the many emails recently released by DOJ in the US. The email was sent by a Greg Brown to Jeffrey Epstein, a notorious operative of global finance, later convicted of sex trafficking. The email outlines a scheme to take a slice from the western loot of Libya.

[A reminder to readers: The destruction and looting of Libya were publicly justified in the name democracy, women’s rights, freedom … and other such glorious virtues of the so-called ‘western civiization’.]

Remember there are already $80 billion in frozen funds/assets internationally, of which $32.4 billion is in the US. And it is estimated that the real number is somewhere between three to four times this number in sovereign, stolen and misappropriated assets, so if we can identify/recover 5% to 10% of these monies and receive 10% to 20% as compensation we are talking about billions of dollars… But the real carrot is if we can become their go to guys because they plan to spend at least $100 billion next year to rebuild their country and jump start the economy. Also, remember Libya is a rich country, as its population is two million less than the city of New York and it has the ninth largest crude oil & natural gas reserves on the planet and a literacy rate of almost 80%.

I have been speaking to the law firm of Paul, Hastings, Janofsky and Walker … to go after the money on a contingency basis and they are considering this … But it would be to our advantage to pay them on a hourly basis and initially go after the low hanging fruit, which would enable us to keep more of the money… I also have friends, formally with MI-6 and Mossad willing to help identify stolen assets and get them recovered.

Some conclusions which may be drawn from this email extract, using only basic common sense and general knowledge:

Greg Brown has good knowledge of the Libyan economy, its official reserves, stolen assets … et cetera. Brown, Epstein and possibly other accomplices are scheming to profit hugely from the destruction and looting of Libya. The phrase ‘financial vultures‘ seems to describe them accurately. But recall that such people, including Blair and Sarkozy, actually killed Libya before feeding on it. In nature, vultures feed on carrion.

Such ‘vultures’ seem to look for several financial bonanzas: one from the looting of Libya, one from its reconstruction, and one from its resumed oil and natural gas production.

The use of international lawfare is clearly mentioned, because of course the loot must be legally whitewashed.

Words ‘formally with MI-6 and Mossad‘ are used to describe friends who may be able to assist with the loot. ‘Formally‘ here implies clearly that, even while holding an office, such people are free agents, with no loyalty. Presumably, for a decent ‘cut’, they are available for any lucrative side gigs. Off-shore accounts ensure that the scams remain safely hidden from governments and the public. Only a little imagination is needed to see that some other friends of such ‘vultures’ may ‘formally‘ be ministers in this or that country’s government.

GAMES OF GLOBAL FINANCE (Part 1)

by Naresh Jotwani

Editorial note: Colonial exploitation, in its modern form, goes back about five centuries; but the history of exploitation is much older. The concept of money originated with money-lenders; later, greedy local warlords and religious leaders began to collaborate with money-lenders.

By way of illustration, we present this brief glimpse of the conditions which prevailed in Imperial Rome [courtesy: Alex Krainer]: Rome’s oligarchic system of governance favoured a steady and inexorable upward transfer of wealth from the disenfranchised multitudes and colonial subjects to the parasitic oligarchy. As a consequence, Roman internal politics were marked by almost perpetual social and political unrest, exacerbated by an overhang of unpayable debts, rolling civil wars, frequent colonial uprisings and periodic slave revolts.

We hope to bring out a series of ‘vignettes’ on the theme of the title of this post. Readers are cordially invited to contribute their personal views – even in the form of ‘mini-posts’ of about a hundred words. The first post in the series, by Naresh Jotwani, is presented below. We hope to see more!

[There have been several earlier posts on this blog on the broad theme of the present one; some of these can be found here, here, here and here.]

Continue reading GAMES OF GLOBAL FINANCE (Part 1)

Insights into modern life